This season, many retailers have added "personal stylists" to their existing sales staff. Luxury department stores have offered personal shoppers for years. These services can be very helpful, especially for suggesting complete looks, but they are not the same as having your own personal stylist.
What is the difference between these free services and an independent personal stylist like Miss Menswear that you hire directly?
The most crucial difference is motive -- is the stylist working exclusively for you, or primarily for the store where you're shopping? Store-supplied personal shoppers or stylists do offer a sense of increased focus on you the client. But their bottom line goal is to encourage you to spend as much as possible, within that store, immediately. The store's interests logically come before yours, and the store salesperson is always conscious of making a quota or commission.
The best salespeople keep the client's interests in mind, but it can be very difficult to detect who those are. We've all been told that something looks good on us, when obviously it doesn't. It is impossible to know whether a particular item is being recommended because it's right for us, or because there are too many in the store's inventory, or because that item is more profitable to sell than other items. Store employees are nearly always compromised by incentives other than your best interests.
This is why women so often team up for shopping; they would rather hear the objective advice of a friend and ally. Many men don't have this option.
With your own personal stylist who works for you and you only, you can be certain that the stylist will show you the best items among stores; find solutions within your budget and not pressure you to exceed it; and maintain focus on what honestly looks best on you as an individual. The stylist's only goal is for you to succeed in selecting your wardrobe.
Your personal stylist will also have invested much more time and effort in developing deep knowledge of men's fashion and styling skills. The stylist will have gathered more information about your preferences and lifestyle to inform style suggestions. The ideal is a stylist who brings a comprehensive approach to shopping for you, and can maximize use of all shopping resources without any conflict of interest. Contact us at missmenswear.com.
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